LA Metro Purple Line Proposal
M Seth Design developed highlight icons, infographics, over 200 pages of layout, palette and main style. Interfaced with proposal manager, project managers, construction men and women. A main focus was to compel the reviewer want to ingest all the information, despite the fact that the proposal was very text heavy. Sample chapter openers featured highlights of the firm's work applicable to that section. Icons were used throughout to call attention to aspects of the narrative, and to break up text, and infographics were implemented extensively to present data in an inviting way.