The launch materials for Azala Medical Aesthetics were designed to speak to a sophisticated audience, desiring a luxurious and personal experience. Brand elements emphasized the fresh, sophisticated approach to medical aesthetics through a dreamy photography style and an overall lightness of design, while the doctor's long-standing reputation was shown through classical design cues. 

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Pieces included:

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• Marketing folder for patients with introduction to the upgraded  practice

• Overview and benefits of treatments,

• Patient plan for future treatments, and pocket to hold treatment cards and brochure.

• Tri-fold brochure introducing the practice.

• Treatment cards outlining procedure pre- and post-treatment instructions, and its benefits.

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Throughout the collateral package, palette, cover visuals, and color bars were used to tie related parts together. 

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