Great Big Food Show

To promote brand awareness across the country, the Food Network marketing team took the network on the road. The inaugural tour included Philadelphia and Cleveland. The Network held center stage with a huge globotron, 30-foot circular signing stage and ramp, custom carpet, info kiosks, and a 60-foot backdrop, the network was definitely the main attraction. We supported the environment with graphic standards for our partners, and a press kit. Audience participation and interaction was very upbeat, with many commenting that it was the best show that they’d been to. 

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Hot cookie bakery

This logo has been part of the Castro visual scape for many years. Designed to be legible a block away, with hot colors and simple typography. It adapts to many usages, including briefs, neon, and t-shirts. 

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San Francisco Bicycle Coalition

Prior to this logo design, SFBC was a scrappy little non-profit. They came to M Seth Design to give them a reputable look, while still showing some aspects of revolution. It's been in use for decades on the streets of San Francisco, and now the group has a huge part in determining city transportation policy.

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Food Network Awards Trophy

To kick off the first annual Food Network awards, we needed an object to hand out to recipients. We created on a big shiny piece of cake to show celebration combined with food. This trophy was given the 2008 Promax/BDA Bronze Award for Display.

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